Beauty Insider Partnership Proposal 2026 · APD Pharma x Alpro OneClick
For APD Pharma Sdn Bhd & Alpro OneClick · Prepared by Mapletree Media Pte Ltd
2026
Partnership Proposal

Your J-beauty & K-beauty
brands.
Malaysia's marketing engine.

APD and Alpro OneClick have the brands. We build the content that turns listings into sales.

🇯🇵🇰🇷 J-Beauty & K-Beauty Portfolio 🛍️ Alpro OneClick E-Commerce 📊 4 Tiers · MYR 5,000–38,000
9.1M
Search Impressions
Malaysia · verified GSC data
96%
TTL Repurchase Rate
Reviews that convert
800+
Brand Partners
72h
To Google Index
Section 01 The Opportunity
Why This Partnership

Strong distribution.
No content engine — yet.

1
Brands already on shelf — Dr Zero, S Select, Hada Labo, Tsubaki, WonderLab and more, with no dedicated Malaysian content.
2
Shoppers search before they buy — that traffic currently goes to a competitor's guide, not APD's.
3
Every format routes to checkout — Special Reports, reviews, and video all link direct to Alpro OneClick.
Section 02 The Numbers
Malaysia · Verified Data

Real traffic. Real audience. Real AI visibility.

Source: Google Search Console, Malaysia, Nov 2025–May 2026.

9.1M
Impressions
Search, Malaysia
108K
Organic Clicks
Verified GSC
8.5
Avg. Position
All queries
81%
Mobile Traffic
Of clicks
96%
TTL Repurchase
Would buy again
800+
Brand Partners
MY market
Audience Age Breakdown
18–24
25%
25–34
45%
35–44
22%
45+
8%
Gender Split
78%
Female
22%
Male

A mid-to-high income shopper who researches before she buys, across skincare, haircare, supplements, and wellness — APD's exact portfolio.

Answer Engine Optimisation (AEO)

Already cited inside AI answers.

✦ Google AI Overview

Listed as the top source for Malaysia queries like "best face oil" and "lightweight body lotion" — cited directly inside the AI-generated answer.

💬 ChatGPT

Referenced as a primary source for anti-ageing serum and sensitive skincare content in Malaysia, alongside global brand pages.

🔍 Perplexity / Gemini

Cited multiple times within a single answer for skincare and haircare texture queries in the Malaysian market.

Section 03 What We Deliver
Six Content Formats

Built around how she searches.

Every link below is live today — click through.

Format What It Is Example
Special Reports — Thematic
Ramadan, CNY, Mother's Day — exclusive to APD/Alpro brands
Seasonal gift guides timed to real shopping moments, with e-commerce CTAs to OneClick.
🎁
Mother's Day Gift Sets 2026
🌙
Ramadan Skincare Guide 2026
Special Reports — Product Guide
Ranked category buying guide
Placement in a live, ranking guide or a new dedicated report — rating, pros/cons, editor's pick.
💧
Best Face Moisturiser MY — feat. Hada Labo
Exclusive Article / Founder Feature
Standalone spotlight — full whitelabel rights
A dedicated article on APD's portfolio, reusable anywhere with no ongoing licence cost.
🏆
Best Beauty Brands in Malaysia
Video
In-store walkthrough, product review, or long-form
Editorial-led video — in-store tour or unboxing — on-page, IG Reels, and YouTube Shorts.
🚶
In-Store Walkthrough (Reel)
🎬
Dermalogica Clear Start — Review
My 7-Day Skin Transformation
Malay & Chinese Content
Native-language version, on request
Reaches search intent APD's English content can't — family, baby, and wellness categories.
🇲🇾
Krim Panau Terbaik
TTL Campaign with Badge
3 verified reviews + badge + short video
Real sampling, real reviews, real social proof for the shelf and for OneClick.
Tried, Tested & Loved™
Section 04 Investment
Four Tiers · Malaysia

Compare side by side.

Deliverable Basic Silver Gold Platinum
Special ReportsThematic or product guide 1× slot in existing report2× slots in existing reports3× slots in existing reports4× slots in existing reports + 1× dedicated report
Exclusive Article / Founder FeatureWhitelabel rights
TTL Campaign with Badge3 reviews + badge + video
VideoWalkthrough, review, or long-form
EDM Blasts18,000+ subscribers 1× mention
Guaranteed Reach (Meta) 100K200K400K800K
Investment (MYR) MYR 5,000 MYR 15,000 MYR 25,000 MYR 38,000
Remarks Malay/Chinese translation available on request Malay/Chinese translation available on request · can be scoped as an ongoing quarterly partnership
Four Tiers · Singapore

Same deliverables. Singapore pricing.

For Singapore-based APD/Alpro brands — identical deliverables to the Malaysia tiers above.

Tier Basic Silver Gold Platinum
Investment (SGD) SGD 3,000 SGD 10,000 SGD 16,000 SGD 25,000

À La Carte — Add To Any Tier

Add-OnPrice (MYR)
Additional Special Report4,500
In-store retail walkthrough video4,500
Product review / unboxing video3,500
Micro influencer / KOL — per Reel or carousel (10K–100K reach)1,700 – 4,700
Malay or Chinese-language version of any report or articlePer article, on request
TTL standalone campaign8,500
Optional extension: for APD's medical device lines (Lyco, Mimitakara hearing aids, wheelchairs) — Glitz Malaysia can run the equivalent format set on request.
Next Steps Let's Begin
Get In Touch

A ready-made content engine.

Our Team
Sean Gerard
Marketing Director, Mapletree Media Pte Ltd
Adrian Yong
Regional Partnerships Director
Louie Basco
Business Development Specialist

Suggested Next Steps

1
30-minute call — shortlist brands, confirm tier
2
Recommended start: Silver tier — 1 exclusive report + article
3
First report live in 3 weeks · indexed within 72 hours
Schedule a Call →